IMS Research

new report from IMS Research shows that analog cameras recently accounted for 87 percent of total camera shipments in the consumer and do-it-yourself market.

 

 

IMS said that unlike the commercial space, the consumer market is not expected to see a "significant revenue transition" from analog to network video in the next five years due to two primary reasons: costs and the primarily analog focus of the market’s suppliers.

 

 

"Consumer analog video surveillance equipment is primarily sold bundled as a complete system containing at least one camera and a DVR. Conversely, network cameras largely are not available in four or eight camera bundles," Josh Woodhouse, IMS market analyst and report author said in a statement. "Whilst consumer network security equipment offers some interesting solutions it is often not an equivalent product to analog equipment. Typically, network cameras appeal to a different type of end-user who initially installs a single camera to monitor a particular area of their home."

 

 

Despite weak economic conditions, IMS is forecasting double-digit growth for both the analog and IP product categories in the consumer market.

 

 

 

 

"Many retailers stocking video surveillance equipment realize it is a growing category that has not yet reached saturation," Woodhouse said. "The faster growth seen in network equipment has not cannibalized sales of analog equipment; there is still organic growth in both product lines. For standard multiple camera installations, analog offers a cheaper solution complete with many of the functions available from network equipment. Analog bundles will remain fit for purpose for many consumers in the future."

For more information about the report, visit