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EverFocus
3-megapixel HD outdoor IR bullet network camera (Photo by EverFocus)
EverFocus has global offices
located around the world including the U.S.A (California & New York),
Germany (Emmerich am Rhein), China (Beijing), Japan (Tokyo), India (Mumbai),
Taiwan (Taipei) and the latest subsidiary EverFocus UK, located in London. Over
70% of its sales is from the overseas subsidiaries. EverFocus is exporting its
products to its subsidiaries to support the local customers. EverFocu is a
global company doing the brand business, so local presence is very important for
the company.
EverFocus offers quality
products, superior technical support, project design consultation, a certified
dealer program, educational trainings and many more to meet the demands of its
customers worldwide. EverFocus believes the key component to success lies in the
development and quality of its products and excellent customer
service.
In 2010, EverFocus purchased a
majority shareholding in U.K. value added distributor SCT. The deal means the
creation of EverFocus U.K. office following initial investigation of the market
through distributor relationships in the U.K. & Ireland. EverFocus UK is
tasked with building up and supporting the sales channel for EverFocus’ full
security portfolio as the CCTV manufacturer sets itself on a path of increasing
its U.K. market share. The establishment of EverFocus’ UK office follows a
similar arrangement in India which led to the creation of EverFocus India. “We
see strong potential in the U.K. The U.K. is a mature CCTV market with low IP
penetration to date and so we see strong potential for customers to move from
their ageing analog CCTV cameras to megapixel IP cameras,” said Andy Chen, Vice
President of EMM Business Development Center at EverFocus. EverFocus is doing
the brand business and focuses on providing service locally.
Andy Chen, Vice
President of EMM Business Development Center, EverFocus
3 years ago, EverFocus started to develop IP surveillance products.
And from this year, it started to deliver IP surveillance products to the
market. “We are growing really quick in our IP surveillance business. Every
month, we have remarkable growth in the IP surveillance business,” said Andy
Chen, Vice President of EMM Business Development Center at
EverFocus.
EverFocus has launched IP surveillance products several times before,
but their entry was not that successful because the market was not ready for the
IP transition and the strong perception of EverFocus as an analog CCTV
manufacturer. “There are many challenges you need to face as an analog surveillance
company in order to turn your image to an IP surveillance solution provider,”
said Chen.
With 3 years of dedicated efforts into developing IP surveillance
technology, EverFocus successfully launched the 1.3, 2 and 3 megapixel camera
series this year and they are well accepted in the market. EverFocus plans to
expand their IP surveillance capability and deliver more to the market. “We are
thinking about systems, not only the cameras. We are developing our own
software. We cooperate with third-party software vendors in the IP surveillance
industry. Next step is providing solutions to vertical markets,” said
Chen.
Currently, the IP business takes about 20% of EverFocus’ revenues and
40% is from DVRs and the other 40% is from analog cameras and others. Everfocus
has established a strong expertise and reputation in DVRs and mobile
surveillance technology.
IP surveillance business is getting more popular in the market. “I
think the market for IP surveillance has already outgrown that of analog
surveillance. The analog surveillance market is very competitive especially with
the competition from Chinese companies such as Hikvision and Dahua. Today the
quality of their products has greatly advanced from 4~5 years ago. It’s become
much more difficult to compete with the Chinese companies on price and
development schedule. However, in the IP surveillance market, we are
competitive,” said Chen.
Even though EverFocus started the IP surveillance business a little
bit later than other companies, it is confident that it will become a leading
player in the IP surveillance arena. “EverFocus has been in the surveillance
camera business for over 16 years. The quality of the cameras we make is well
known for excellence. Today what we are doing is providing solutions for
customers. Instead of providing single products--cameras or hardware, we focus
on providing solutions and doing the brand business. This is our strategy for
our IP business. We position ourselves to be the solution provider in the market
for IP surveillance. All of our development is going in this direction,” said
Chen.
EverFocus is trying to increase its revenue from its IP business from
the current 20% to 30% by then end of this year. “We still have 3 months to
reach the target. We are getting better as we get much more orders month by
month,” said Chen.
In order to expand its IP surveillance business, EverFocus is looking
at Korea. EverFocus has already started to contact several customers in Korea
and received some inquiries. “It’s very interesting because we never received an
inquiry from Korea in the past when we were dealing with analog video
surveillance products. But with our IP surveillance products and solutions, we
are getting responses from a market where we’ve never been able to enter because
of strong local players,” said Chen. EverFocus is now actively looking for
partners in Korea to support their growth there.
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