Wednesday 14 November 2012

Surveillance Cameras in Retail Stores

Importance of Surveillance Cameras in Retail Stores

 
 
Retail stores are usually huge, busy and are frequented by a lot of people. If you own a retail store, chances are that your retail store is jam packed with shelves. It does not matter whether you are specializing on one merchandize or a myriad of products. Recent studies have shown that chances of retail stores being targeted by shoplifters are high in contrast to other small shops. This is because their size offers thieves a lot of cover as well as chance. A busy supermarket means that your staff is busy attending to clients. Therefore, they have less time on their hands to keep an eye on shoplifters. Whereas owners usually require that their staff keeps an eye on the number of items that clients carry to the fitting room, it is not always the case.
The best means of preventing shoplifting activities in your retail store is to install surveillance security cameras. It is a well-known fact that shoplifters are unlikely to hit a store that has been fitted with security cameras. This is because there is no thief that would like to be caught red-handed in the act. Discussed herein, are some of the benefits that you stand to gain by installing surveillance security cameras in your retail store:
Safety against muggers
Chances of violence erupting in a retail store are high. Acts of aggression can vary from minor assaults to robberies. One method through which you can minimize acts of aggression in your retail store, is by making use of technology. Install surveillance security cameras in strategic places so that robbers and other delinquents can think twice before committing their activities.
 
 
Observe staff behavior
Surveillance security cameras are not only designed to monitor criminals in your retail store but also employees. Surveillance security cameras can be used to identify the staffs that are not adhering to company policies. Company policies ought to include not permitting guests into storage areas, or next to cash registers. Employees that are in breach of company policies ought to be warned verbally and then issued warning by letters.
Minimize shoplifting
 
 
Safeguarding your retail store from shoplifters is slightly different from protecting it against robbers. Shoplifting usually happens when staffs are busy attending to other customers. Whereas a number of retail stores try to deter shoplifting activities by inspecting shoppers’ bags, the process can be tedious. Installing surveillance security cameras will bring an end to shoplifting activities. All you need is to install security cameras in strategic areas, for example, loading zone and storage rooms, and assign one or two employees to monitor the screens.
 
Minimize employee theft
Employee theft is quite prevalent in retail stores. Employee theft usually entails:
- Removing money from the cash registers.
- Stealing high valued goods.
As a manager, you need to take the necessary steps so as to minimize employee theft. To do so, you need to install surveillance security cameras in virtually every section of the store.
Minimizes insurance premiums
Retail stores that have increased numbers of thefts normally pay a lot of money in insurance premiums. As such, you may not be able to meet your targets.

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